{"product_id":"elf-power-grip-primer-4-niacinamide","title":"e.l.f. Power Grip Primer + 4% Niacinamide","description":"\u003cp\u003eLock your makeup in place all day with this viral, sticky gel face primer infused with 4% niacinamide to brighten dullness and even out skin tone.\u003c\/p\u003e\n\u003cp\u003eSecure a flawless, long-lasting makeup base with the best-selling \u003cstrong\u003ee.l.f. Power Grip Primer + 4% Niacinamide\u003c\/strong\u003e. This innovative, sticky gel-based face primer acts like double-sided tape to tightly grip your foundation, concealer, and skin tint for all-day wear. Combining high-performance cosmetics with targeted skincare, its lightweight formula creates a smooth, translucent, and beautifully dewy base that works perfectly across all skin tones without ever leaving a white cast.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltimate Makeup Grip:\u003c\/strong\u003e Features a specialized sticky gel texture that firmly locks down makeup to prevent sliding, creasing, or fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightening Skincare Infusion:\u003c\/strong\u003e Loaded with 4% niacinamide to actively refresh dull areas and smooth out uneven skin tone over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlawless Dewy Canvas:\u003c\/strong\u003e Instantly preps the face by filling in micro-texture, leaving a hydrated, glowing finish that keeps makeup looking fresh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless \u0026amp; Translucent:\u003c\/strong\u003e Spreads effortlessly onto the skin with zero heavy or cakey residue, ensuring a seamless application for all skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean Beauty Standards:\u003c\/strong\u003e Formulated to be 100% vegan, cruelty-free, and safe for oily, normal, dry, and combination skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4% Niacinamide (Vitamin B3):\u003c\/strong\u003e A powerhouse skin-refining vitamin that works dynamically to boost skin clarity, regulate oil production, and minimize discoloration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration Matrix:\u003c\/strong\u003e A clean, water-based gel blend that continuously pumps moisture into the skin barrier to stop makeup from looking dry or flaky.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTarget Makeup Concerns\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMakeup sliding, fading, or slipping off during the day\u003c\/li\u003e\n\u003cli\u003eDull, fatigued, or sallow skin complexions\u003c\/li\u003e\n\u003cli\u003eUneven skin texture and tone that causes patchy foundation mapping\u003c\/li\u003e\n\u003cli\u003eDry, flat, or chalky-looking makeup bases\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply an even layer across your clean, moisturised face prior to your makeup application.\u003c\/li\u003e\n\u003cli\u003eUse your fingertips to pat and smooth the gel formulation seamlessly into your skin.\u003c\/li\u003e\n\u003cli\u003eAllow the primer to set and fully activate for 30 seconds until the signature grip is established.\u003c\/li\u003e\n\u003cli\u003eFollow directly with your favorite foundation, concealer, or skin tint as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"24ml","offer_id":48672753549412,"sku":null,"price":4000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/2892\/1444\/files\/WhatsAppImage2024-05-17at12.08.24-720x.jpg?v=1782934762","url":"https:\/\/asmascosmetics.com\/products\/elf-power-grip-primer-4-niacinamide","provider":"Asma's Cosmetics","version":"1.0","type":"link"}