Lock in your makeup look all day long while smoothing out your skin texture with the iconic e.l.f. Cosmetics Power Grip Primer. Recognized as the number one primer in America, this gel-based, ingredient-driven face primer acts like an invisible magnet to grip your cosmetics for extended, flawless wear. The clean formula glides on smoothly, infusing the skin barrier with critical hydration while creating a refined, beautifully blurred surface that suits every single skin type and skin tone perfectly.
Key Product Benefits
- Ultimate All-Day Makeup Grip: Engineered with a specialized, high-performance sticky gel formula that physically grips your liquid foundation and concealers, ensuring your makeup stays fresh without fading or melting.
- Universal Translucent Finish: Goes on completely clear right out of the tube, providing a flawless, natural-looking finish that leaves absolutely no white cast or tint on any skin tone.
- Intensive Moisture Boost: Enriched with hydrating active ingredients that continuously moisturize your face, preventing your makeup from looking dry, patchy, or cakey in textured areas.
- Blemish-Safe & Weightless: Certified non-comedogenic, meaning it creates a breathable protective layer over your face that will not clog your pores or trigger acne breakouts.
- Ethical Beauty Guarantee: Formulated to be 100% vegan, cruelty-free, and entirely free from harsh parabens, phthalates, or sulfates, prioritizing your skin health.
Ideal for Your Beauty Maintenance
- Extending the wear-time of face makeup during hot, humid Pakistani weather or long events
- Smoothing out minor skin texture, fine dry lines, and large pores for an even canvas
- Preventing liquid foundations from sliding, settling into creases, or clinging to dry skin patches
- A lightweight, daily hydrating prep step that works effortlessly for oily, dry, normal, and combination skin
Why the Formula Matrix Works
- Advanced Gel Base: Creates an immediate, ultra-smooth priming film that fills in microscopic surface irregularities while offering a tactile grip for your cosmetics.
- Hyaluronic Acid Infusion: Draws moisture deep into the surface skin cells, keeping the skin plumped and refreshed so your foundation looks natural and skin-like.
- Breathable Polymer Network: Seals down skincare layers without suffocating the skin barrier, maintaining a balanced oil-to-water equilibrium all day.
Directions for Daily Use
- Apply your daily skincare, moisturizer, and sunscreen, allowing them to absorb completely into the skin.
- Dispense a dime-sized amount of the primer onto your clean fingertips.
- Apply evenly to your face, gently patting the gel into the skin rather than rubbing it vigorously.
- Allow the primer to sit and activate for 30 seconds until it feels slightly tacky, then follow with your favourite foundation, concealer, or powder.
Q: Is this e.l.f. Power Grip Primer authentic and imported from the USA?
A: Yes, 100% original. At Asma's Cosmetics, we strictly import our e.l.f. Cosmetics stock directly from verified authorized supply lines within the USA. We guarantee completely genuine products with verifiable batch codes, delivered safely with premium Cash on Delivery (COD) across Pakistan.
Q: Will this primer clog my pores or cause acne breakouts if I have oily skin?
A: No, it will not. The Power Grip Primer is carefully formulated to be completely non-comedogenic. Even though it has an intense grip that holds your makeup in place, it creates a breathable, lightweight layer on the skin that keeps your pores clear and does not trigger acne or blackheads.
Q: How long does delivery take for orders placed within Pakistan?
A: We dispatch all domestic shipments through leading express courier networks to ensure prompt and secure transit. Once your order confirmation is complete, your package will arrive safely at your doorstep within 2 to 4 business days. Safe Cash on Delivery (COD) is available nationwide.
Q: Why does the primer feel sticky or tacky when I first apply it to my face?
A: The slight tackiness is exactly how this primer works its magic! That unique texture is what allows the gel formula to grip onto your foundation and prevent it from moving or sliding throughout the day. Simply wait 30 seconds after applying it to let it set before blending your makeup on top.
Q: Does this clear primer leave a white cast or look greasy on deeper skin tones?
A: Not at all. The gel features a completely translucent, translucent finish that melts into the skin instantly clear. It does not alter the color of your foundation, leaves zero white cast, and provides a beautiful, healthy, natural finish that is neither overly matte nor overly greasy.
Q: Can I wear this primer alone on days when I am not wearing any makeup?
A: Yes, you can! Many people enjoy wearing this primer by itself on no-makeup days. Because it is highly hydrating and smoothing, it gives your bare face a beautiful, healthy, blurred look while locking in your morning moisturizers and sunscreens against environmental dust.