Description
Lock your makeup in place all day with this viral, sticky gel face primer infused with 4% niacinamide to brighten dullness and even out skin tone.
Secure a flawless, long-lasting makeup base with the best-selling e.l.f. Power Grip Primer + 4% Niacinamide. This innovative, sticky gel-based face primer acts like double-sided tape to tightly grip your foundation, concealer, and skin tint for all-day wear. Combining high-performance cosmetics with targeted skincare, its lightweight formula creates a smooth, translucent, and beautifully dewy base that works perfectly across all skin tones without ever leaving a white cast.
Key Benefits
- Ultimate Makeup Grip: Features a specialized sticky gel texture that firmly locks down makeup to prevent sliding, creasing, or fading.
- Brightening Skincare Infusion: Loaded with 4% niacinamide to actively refresh dull areas and smooth out uneven skin tone over time.
- Flawless Dewy Canvas: Instantly preps the face by filling in micro-texture, leaving a hydrated, glowing finish that keeps makeup looking fresh.
- Weightless & Translucent: Spreads effortlessly onto the skin with zero heavy or cakey residue, ensuring a seamless application for all skin types.
- Clean Beauty Standards: Formulated to be 100% vegan, cruelty-free, and safe for oily, normal, dry, and combination skin types.
Key Ingredients
- 4% Niacinamide (Vitamin B3): A powerhouse skin-refining vitamin that works dynamically to boost skin clarity, regulate oil production, and minimize discoloration.
- Hydration Matrix: A clean, water-based gel blend that continuously pumps moisture into the skin barrier to stop makeup from looking dry or flaky.
Target Makeup Concerns
- Makeup sliding, fading, or slipping off during the day
- Dull, fatigued, or sallow skin complexions
- Uneven skin texture and tone that causes patchy foundation mapping
- Dry, flat, or chalky-looking makeup bases
How to Use
- Apply an even layer across your clean, moisturised face prior to your makeup application.
- Use your fingertips to pat and smooth the gel formulation seamlessly into your skin.
- Allow the primer to set and fully activate for 30 seconds until the signature grip is established.
- Follow directly with your favorite foundation, concealer, or skin tint as desired.
e.l.f. Power Grip Primer + 4% Niacinamide