Maybelline Grippy Serum - 24 Hour Hydrating & Gripping

Lock your foundation in place for 24 hours with this 1% hyaluronic acid dual-action hybrid serum primer that actively grips makeup with a clear, weightless finish.

Elevate your makeup longevity and skin hydration simultaneously with the multi-tasking Maybelline Fit Me Primer Grippy Serum. This innovative dual-action hybrid acts as both a deeply hydrating treatment serum and a high-performance face primer to create the ultimate smooth skin canvas. Engineered to deposit an instant, breathable gripping matrix, it anchors your base cosmetics firmly in place for up to 24 hours while ensuring your skin barrier remains refreshed, plump, and free from mid-day fading.

Key Benefits

• 24-Hour Foundation Grip: Establishes a specialized, clear, tacky film over the skin that anchors foundation and concealer to prevent sliding or melting.
• Intensive Moisture Plumping: Delivers a continuous wave of hydration to the skin cells, actively stopping makeup from turning dry or cakey.
• Weightless Serum Texture: The fluid, non-comedogenic gel texture glides onto the face effortlessly without feeling heavy, mask-like, or greasy.
• Flawless Universally Clear Finish: Dries down completely translucent across all skin tones and textures with absolutely zero white cast.
• Pore-Friendly & Breathable: Dermatologically sound formulation that keeps the skin comfortable all day long without clogging pores or triggering breakouts.

Key Ingredients

• 1% Hyaluronic Acid: A gold-standard humectant that continuously pulls moisture into the skin barrier to smooth out micro-texture and hydration lines.
• Grip-Lock Complex: A specialized water-based polymer system that creates the essential tacky base required to boost cosmetic longevity.

Target Makeup Concerns

• Makeup sliding, separating, or breaking down due to facial oil, heat, or humidity
• Dry, flat primers that cause foundation to grab onto flaking skin patches and fine lines
• Thick, silicone-heavy primers that suffocate the skin barrier and cause congestion blemishes

How to Use

• Dispense a small, dime-sized amount of the serum primer onto clean, dry fingertips.
• Spread the fluid evenly across your freshly cleansed and moisturised face.
• Allow the product to sit undisturbed for 30 to 60 seconds to let the signature "grip" fully activate.
• Follow directly with your chosen foundation, concealer, or skin tint onto the set, tacky base.